B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other facts concerning contemporary B2B marketing. We review just how the purchasing trip is now totally fragmented as well as the way that area building can aid marketers retake control of the discovery and also de… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other realities concerning modern B2B marketing. We review how the acquiring trip is currently completely fragmented and also the manner in which area building can help marketing professionals take back control of … Read More